2013 Hyundai Santa Fe Sport HD Video Review

Hyundai’s Santa Fe crossover has been a solid choice for the past five years.  There’s no surprise it’s aimed at families, most CUVs are.  The third generation doesn’t reinvent the segment but in a way, this family sport ute is becoming a family of crossovers.  At the very least it’s a good-looking couple.

MY13 Hyundai Santa Fe

That’s because there are now two of them.  The rig I’m looking at in this review is the Santa Fe Sport. It seats five and competes against RAV4, Edge and Equinox to name a few.  In early 2013 a long wheelbase version with three rows shows up.  Its name is simply Santa Fe and it goes up against Highlander, Pilot, CX-9 and Explorer.

First Up, the Version We Can’t Drive

Santa Fe gets seating for six or seven depending on configuration, and replaces Veracruz, which is history.  Hyundai says marketing a separate nameplate is inefficient, there’s more bang for their marketing buck promoting the Santa Fe name alone.  At the press launch I’m attending there’s a pre-production prototype to look at but it’s strictly no touchy.  It can’t be driven, the doors are locked, and tinted windows keep the interior largely out of view.


Wheelbase is about four inches longer, overall length is up by 8.5.  It’s not just a stretch job, the design is different than Sport.  The rear pillar and nose are more conservative.  Pressing my nose up against the glass finds the third row is nearly up against the back window.  It’s the only one that gets a 3.3-liter V6, rated at 290 HP.  That’s about all I have until it drops in the first quarter of 2013.  I’d be surprised if the instrument panel is significantly different than Sport’s.

Focusing on Sport

Naturally the Santa Fe’s press launch is being held in… uh, Park City, Utah.  I’m getting a full day to shake down the Sport on winding and undulating roads.

Sport sports two different four-cylinders.  The base model’s 2.4-liter has 190 horsepower on tap.  At 33 MPG, Hyundai claims it has the highest highway fuel economy of any CUV with an automatic transmission.  Like the V6 Santa Fe, it is not available for driving.  No doubt it’s due to Park City’s power sapping location, which hovers at around 7,000 feet.

MY13 Hyundai Santa Fe

Turbos on the other hand thrive at altitude so my tester is equipped with the twin-scroll turbocharged 2.0-liter.  It smoothly makes 264 horsepower and runs on standard-grade gasoline.  Hyundai wants you all to know all Santa Fe’s have gas direct-injection engines, which is a class exclusive.

The only transmission choice is a six-speed automatic with manual control on the console.  Choose between front and all-wheel drive.  More on that later.

Pressurized Power

Turbos are not afraid of heights but I have to wonder if there’s additional performance gained near sea level.  At a precise 7,432 feet (thank you iPhone app) Santa Fe doesn’t feel especially torquey off the line even though the specs are 269 lb-ft @ 1,750-3,000 rpm. It has good mid-range power for passing, which should satisfy owners.  It’s a bit tepid off the line though.  Sorry, no official 0-60 time at this time.  I’ll guestimate it’s in the high eight-second range.

MY13 Hyundai Santa Fe

Santa Fe has a neat trick, the steering effort is adjustable in three increments.  I have it set for “sport” which gives it a heftier Euro feel.  Like many vehicles with electric power steering, road feel is not overly generous.  Driving dynamics are dialed in toward the sporty side… for a crossover.  The ride quality is pretty comfortable, the cabin is quiet, and even with the giant panoramic roof open, wind management is quite good.  In short, the family should be happy on road trips.

Drivers will find Sport’s rising beltline and beefy rear pillar blocks rearward visibility some.  It’s not a deal breaker but a blind spot warning could be helpful.

Engineering By Jenny Craig

Not really, but Santa Fe has lost a significant amount of weight.  266 pounds have been carved from the mass of the outgoing model without the use of exotic materials.  To drive home the improvement, the Hyundai team has a barbell setup for us to lift.  The outgoing Santa Fe chassis was 17% high strength steel, the 2013 model uses closer to 38%.

MY13 Hyundai Santa Fe

The body structure has become 16% more rigid adding up to a European feel, improved safety and better fuel economy.  The EPA rates the two-liter turbo at 21 city, 27 highway with all-wheel drive (front drive models get 21/31).  Driving it hard at altitude in the hills of Utah, I came nowhere near that.  This does not surprise me.

Fully Loaded and Ready For Action

Fun hogs will be able to get all their toys on and in the Santa Fe (Hyundai has one with bikes, snowboards and kayaks hanging from Thule racks that readily bolt onto the factory rails).  Many Santa Fe’s will end up in snowy conditions and rugged back roads.  The optional Dynamax all-wheel drive system anticipates conditions rather than simply reacting.  Engineered by Magna, it has a torque vectoring system that gently applies the brakes on the inside rear tire during hard corning for a more secure driving dynamic.  It’s much more subtle than electronic stability control that kicks in dramatically to prevent rollovers.

MY13 Hyundai Santa Fe

All of this is meant for moderate conditions, don’t let the hill decent control button lull you to believe Santa Fe is for severe off-roading.  The AWD system is completely automatic though if you get into rougher stuff the rear differential is lockable.  Hyundai’s driving route provides four miles of rutted dirt roads.  Ride quality is pretty good over the moderately rough surface.  Suspension travel isn’t overly generous though, hit larger bumps and you’ll feel it.

The Great Indoors

Santa Fe gets a thoroughly modern cabin with quality materials and unique crosshatch graining on the soft-touch dashboard.  Both the white and copper cars in the video are fully loaded models that retail for $33,250 including destination.  There’s iPod integration, Bluetooth, and an eight-inch touch-screen with a clear interface that offers easy access to navigation.  The backup camera is handy too.  Heated steering wheels are a little slice of heaven on frigid days.  There’s also Hyundai’s Blue Link, a telematic system similar to GM’s OnStar.

You will not want for storage bins, they are everywhere throughout the interior.  There’s two power ports and a USB port up front too.  The big glass roof keeps even the black interior bright and airy.  Moderately bolstered leather chairs are comfortable and heated.  Unexpected touches include bright clear gauges with a crisp information screen and melodic Lexus-grade warning chimes.

MY13 Hyundai Santa Fe

The Back Story

The rear seat slides fore and aft.  Pushed all the back, legroom is generous.  The seatbacks recline, outboard positions are very comfortable and heated on the top-end version.

There’s loads of foot room and pockets for stuff, even built-in sunshades for the side windows.  Kids can charge electronics with the power port.  My biggest gripe is that the raised center seat position is hard and less comfortable.  Keep it to four using the folding armrest and extra cupholders and everyone will be happy.

MY13 Hyundai Santa Fe

If you’re looking for a power liftgate with the Sport, it’s not available, and not needed (big brother will have one).  I’m in Utah so there’s no TP test.  According to the numbers provided by Hyundai, the cargo area is slightly larger than Equinox, Edge and Murano, a smidge smaller than RAV4.  For flexibility, the seats get an extra split for a 40/20/40 setup.  Nice touch.  That’s not the only one.  Sport has a couple large cavities in the floor to stash stuff out of site and keep small things organized.

Lets talk about design, Hyundai calls this version of their Fluidic Sculpture design language Fluidic Precision.  In addition, Sport gets the “Storm Edge” treatment which, to quote the press kit “captures the strong and dynamic images created by nature during the formation of a storm”.  I’d simply call it more angular or chunkier though that isn’t as eloquent, is it?

MY13 Hyundai Santa Fe

It certainly is bolder than the soft, rounded lines of the second-generation Santa Fe. The creases of the Sport are strong and directional.  Unique too.  It won’t be confused with anything else on the road.  About the only things Santa Fe carries over are its name and the sun logo thingy on its badge.  LED headlamp accents and 19-inch wheels on the 2.0T model are modern touches.  The door design closes over the sill to keep dirt off and pant legs clean.

What’s It Run?

A base front-drive Sport starts at $25,275.  The turbo model adds about $3,200 to the tab.  Considering all-wheel drive?  That’s an extra $1,750.  Come back in January for the numbers on the three-row version.

Hyundai execs say the longer Santa Fe will appeal to families right in the thick of their child rearing years.  If you’re carting your kids (and their friends) to dance class and ultimate Frisbee games, it’s aimed right at you.  Sport brackets that life stage, targeted towards those with very young kids or older teens that are getting ready to fly the coop.

MY13 Hyundai Santa Fe

Ultimately, Santa Fe is priced very well for a family vehicle with impressive features, comfort, room and original design.  Even if it didn’t undercut the price of the usual suspects it would be a smart choice.  If you’re shopping for a mid-sized family crossover, it’s wise to consider Santa Fe for your shopping list, no matter what city you live in.



  1. Toaster says:

    Hey Tom,

    I’ve finally gotten to the point where I’m going to buy a new vehicle. My 2002 Buick Rendezvous has been giving me too many issues as of late, and I’m ready to get something new.

    My top choice so far is the 2013 Santa Fe Sport 2.0t AWD SE. I think that trim level has the best value for the dollar. Amenities include large panoramic glass roof, leather seats, heated front and second row and heated steering wheel (all great features in the Canadian winters), 19″ wheels and touchscreen display (though it is a small one at 4.3″). I’d love the Infinity Audio system and larger display which are only available on the limited, but I don’t see enough value in the rest of the limited trim to warrant the extra cost.

    I’ve taken your advice Tom, and I’ve driven several competitors. I’ve looked at the Nissan Murano SV, the Nissan Pathfinder SV, the Kia Sorento EX-V6, and the Ford Edge SEL.

    What I’m looking for is a ‘right sized’ vehicle that can carry my entire family on road trips (my wife and I have 3 children), as well as serve as a daily driver to work and back. We will tow a tent trailer for camping excursions occasionaly (it weighs close to 2000 lbs), and we want something stylish as well as versatile. We need cargo space for all our stuff when we go to the cottage on the weekends in the summer time, yet we also want something that’s good on gas.

    For these reasons, I think the Santa Fe Sport is ideal. It’s not too big for a daily driver in the city, yet it’s not too small to carry our stuff when we need it to. The turbo 4 cyl gives it enough power to tow occasionally, yet isn’t as thirsty as most V6 powered vehicles.

    So my question to you and others on the site before I make the final call is, are there any others out there that I should be looking at?

    I’ve ruled out CR-V and RAV4 because they are a bit too small. Similarly Pathfinder, Explorer, Highlander and Pilot are too big. I found the Edge’s price creeped up when adding equipment that I like, and it’s cargo area is slightly smaller than the Hyundai’s. Sorento didn’t seem as refined as Santa Fe, though it did have a bit more cargo capacity and came close to the ‘bang for the buck’ quotient that Santa Fe has (I loved the UVO system in the Kia, sadly corporate cousin Hyundai doesn’t offer it and BlueLink is not available in Canada).

    What other vehicles are there that fit in the size ‘sweet spot’ like Santa Fe and offer similar value for the dollar?

    Thanks all!

    • TV says:

      Did you look at the 2014 Sorento or the 2013? The ’14 has a new structure even though the body looks much the same. I have not seen it yet, so if you looked at the ’13 you might wait.

      The only vehicles you haven’t mentioned are Dodge Journey and Chevy Equinox. I was just talking to Ralph Gilles yesterday, he said that Journey is the best selling crossover in Canada.

      • Toaster says:

        We looked at the 2013 Sorento. I asked the sales guy if they were getting the 2014′s in soon and he didn’t have any idea when they were coming in. I looked it up online and it seems like a great car as well.

        In the end though, my wife and I both really liked the Santa Fe’s styling better so it won. We made the deal on it this weekend and take delivery of the car this coming Friday.

        Hopefully we’ll be happy with it for a long time to come. :)

        • TV says:

          Congrats! Please post your experience here from time to time. This video continues to get a lot of traffic.

          • Ads7903 says:

            We bought a 2013 2.0T 4WD 6 months ago and are extremely happy, with exception of the fuel mileage, averaging 11l per 100km’s roughly 21.5mpg. Although we receive a “Fuel Card” once year (for Hyundai’s little mistake) until the thing dies, it still leaves a bit of a pit in your stomach, and the dealers just got us our weather mats now (after winter ends!). Dealers always seem to fail you after the sale!

            The goods; It’s light on it’s feet, looks great, 4WD is flawless, nice long warranty and it has all the little extra touches that put a smile on the face. i.e. The rear reclining seats, and the fact the Santa Fe reminds you that your wheels need to be straightened when you first start it (if the steering wheel is turned past a certain point) is great (so that my wife doesn’t crash into the side of our tiny garage)

            Here in Canada, although the price is a bit taller, the amenities on this thing are great…heated steering wheel, huge storage bins, glass roof, and my 8 year old appreciates the rear heated seats as well:)

            Highly recommended vehicle

            P.S. Try not to break the windshield, it cost’s $1400 for the dealer to change it! Heated and sensors make the things expensive.

  2. Facepalm says:

    I saw a couple of new Santa Fe Sports in person for the first time earlier today, and I gotta admit that they’re pretty good looking in the flesh… or in the high-strength metal in this case…
    This coming from a guy who isn’t in love with Hyundai’s recent styling designs. Still not crazy about the Elantra or Sonata, but this (the SF Sport) and the Azera are lookers (would be great if you got your hands on a 2012 or ’13 Azera, Tom, although I know you try to focus on nabbing the newly refreshed/redesigned/released cars), in my opinion. Looks are just subjective in the end, however.

    Although if I had to choose a favorite color for the SF Sport, I’d probably choose white, because it contrasts with its black and chrome grill so well. The first one I saw today was Frost Pearl White and it looked so much better than the Mineral Gray model I saw a bit later. A shame that a lot of reviewers don’t seem overly impressed with it.

    • TV says:

      Really? Others aren’t impressed? That might sound clueless but I seldom read other reviews because I like to keep from being influenced. I consider SF Sport to be one of the better crossovers out there now.

      • Facepalm says:

        It’s mainly the usual Hyundai complaints like poor rear-view visibility and lack of steering feedback. Consumer Reports also mentioned that the turbo engine wasn’t very “refined.” Then again, it is CR who are known for nit-picking. I’ve read elsewhere of some gripes concerning the engine as well. I think most of the bad feedback on the SF Sport have been around its performance rather than its interior or exterior… Like most complaints about Hyundais. I’ve been reading reviews on so many auto magazine sites and watching stuff like Motorweek and other YouTube car reviewers that I can’t point out any one reviewer’s specific remark off the top of my head other than CR’s.

        • TV says:

          Hmmm, I remember the engine being very refined, just not a lot of torque off the line . Poor rear view visibility and lack of steering feedback is almost the norm these days, no matter who makes the car.

          • Facepalm says:

            I’ve read some more tests of the SF Sport and have seen the turbo engine refinement issue here and there. MotorTrend says that transmission didn’t seemed to be tuned to the engine as well as it could have been, resulting in “noticeable flat spots in the acceleration curve that made power feel decidedly uneven” when driven on a road. MT also thought the suspension was a bit rough and that the overall ride was not as comfortable as others in the same class. They said some more things about the suspension but I’ll spare the details and say they concluded that the Santa Fe always seems to be a few tweaks away from being best in class. They said the steering and suspension were the main flaws for the SF in this case.

            Hopefully Hyundai will indeed tweak what needs tweaking, whether it is the suspension and steering or the engine or transmission.

            Perhaps “not overly impressed” was not the most accurate thing I could have said. Maybe something like how reviewers don’t find it class-leading at the moment. Personally, I still like the SF Sport. Like other Hyundai products, it seems like a good value.

  3. Kowalski says:

    I’ll be in the market for an SUV/Crossover in 2013 and began looking into possible choices. Researching the net led me to your site and I must say that you have the best approach anywhere, bar none! No nonsense, everyday facts for everyday use for everyday people! Sure, I like to know ’bout the basic performance stuff, but considering a car for my family means figuring out how it’ll fare with the everyday hustle and bustle. Your reviews are excellent and your hard work deserves the praise you’re getting!

    In my list of considerations I have, amongst others, the Acura RDX and the Santa Fe. Aside from the price difference, I’d like to know how you would rate one against the other?

    I sure hope you get to review the 7 seater Santa Fe and the 2013 Pathfinder.

    Thanks for the help and keep ‘em comin’!!!

    PS: No TP in Utah?!?

    • TV says:

      While the folks in Utah no doubt use TP, there was no Costco handy in Park City (the one in Seattle knows me so well I just wheel it in and out without even checking in with anyone).

      The Acura is more refined as far as drivetrain performance and interior trim, plus the V6 feels and sounds great. Oddly the RDX doesn’t get heated seats in the rear even though it’s more more money,

      Really, you have to drive them both so satisfy your curiosity. I really feel that reviews (mine included) are just a start for your test drives. We writers can point things out so buyers can decide if they are things that make a difference. Best of luck, glad you’re enjoying the reviews!

  4. [...] we’re always happy to see new faces. However, if you still need some reassurance, check out some stellar reviews online about the Santa Fe, and make sure to keep up with Happy Hyundai on Facebook. [...]

  5. Toaster says:

    Tom, how would you compare the new Santa Fe to it’s corporate cousin, the Kia Sorento? I like both vehicles quite a bit. Both great values in their segment. I know the Kia has the optional 3rd row available already but will the 3-row Santa Fe be substantially larger than the Sorento? It (the 3rd row) is okay for kids but there is very little cargo room if it’s in use. I do like having that as an option in a pinch though. Aside from the optional 3rd row in the Sorento, are they pretty much the same vehicle with different sheet metal? Or are there real differences between them?

    Also, does Hyundai have their own version of the Kia/Microsoft UVO system?

    How did you find the steering settings on the Santa Fe? I recently read a review that it is overboosted quite a bit, and really the Sport setting is the only one that is suitable for every day driving, but I often find that many journalists (present company excepted of course) seem to compare everything from a base Nissan Versa to a loaded Cadillac Escalade with a BMW 3 Series and if it can’t offer 95% of the handling of that vehicle then it is complete and utter garbage. Unlike these so-called “experts”, I don’t drive the Nurburgring on my way to work and back, nor when I take my family cross country on a road trip. Cat-like reflexes aren’t my number one priority when looking at a family vehicle, especially a mid to large sized crossover. I’d like to hear your “everyman” thoughts on the Santa Fe’s handling compared to other vehicles in it’s class.

    • TV says:

      At the event, the Hyundai folks said that while the Santa Fe and Sorento would be built in the same plant, they were very different vehicles, sharing very little structure. I couldn’t see the inside of the three-row model very well, only that the rear seat headrest was fairly close to the back glass. My guess? It’s not as roomy as Explorer but better than Sorento. Just a guess though.

      No, they don’t have s UVO type system. Blue Link is different but pretty comprehensive.

      We reviewers have different opinions obviously. I highly preferred Sport mode to any of the other steering modes. The lightest mode (“Comfort” I believe) felt like a full epidural it was so boosted and void of feel. As I said, Sport had a heftier Euro feel to it, though it doesn’t have the precision of an X3. You get what you pay for.

      Some drivers are sensitive about the handling dynamics, some people learn to appreciate them, others will never care. My handling critiques are based on what the average driver would experience during typical conditions. To be honest, I’d have to drive them back to back to really rate them, though I’d say my “every day” three favorites are Edge, Equinox and Santa Fe. Just drove the refreshed Chevy Traverse with tweaked suspension and it too is quite good (though bigger than Santa Fe).

      I understand why some websites and magazines do track testing under extreme conditions, it uncovers nuances and capabiliies that are important to enthusiasts even if they’re not driving the ‘ring. If I had the time, facilities and equipment, I’d probably do the same. On the other hand, I’ve listened to too many auto geeks rattle off specs to support their argument of why one car is “better” than the other, often times without experiencing them. A cars experience isn’t always the sum of the performance numbers.

      I think some people take auto writers too seriously. They should use us as a guide (not word of God) to point them to 3-4 vehicles, test drive those, then pick the rig they like best. A car is a personal choice. To have someone else choose “the best car” is not an ideal way to buy.

      • Toaster says:

        Thanks for the reply Tom. I appreciate the info. Can’t wait for you to do a full test on the long wheelbase model. Kia/Hyundai seem to be the hottest manufacturers around right now, and I always look forward to seeing what they’ve got coming up next.

        I totally understand where you’re coming from here. I’m a long time subscriber to a couple of car magazines and believe me, nobody likes to read a great Mustang vs. Camaro or Lamborghini vs. Ferrari comparo more than I do. And with sports cars and muscle cars all that stuff has to be in there.

        When it comes to family vehicles, and especially large crossovers and mini-vans however I think shoppers are probably more concerned with things like gas mileage, ease of entry to rear rows, how easy are the seats to remove/fold, amount of cargo space, does it have a good quality entertainment system for long trips, how comfy are the seats, etc. than they are in the 0-60 time and skidpad numbers. Those things are important for sure, because they could potentially come into play at some point in a day to day drive … merging into traffic, emergency avoidance, etc. but some sites/reviewers tend to make the performance numbers the be all and end all of their opinion about the vehicle. ” If it can’t do 0-60 in under 5 seconds and pull a 0.90 g on the skid pad, don’t even think about this car!!!”

        That kind of thinking is just not realistic because honestly, 98% of drivers will never use 75% of what their vehicle is capable of, just like off-road capability of crossovers and SUVs is completely overrated when 98% of users will never drive on a dirt road, let alone do any serious rock-climbing. I will admit, it’s kind of cool to know you *could* do that if the mood would strike you, but personally I don’t have enough disposable income to beat up on my vehicles like that. :)

        That’s one of the reasons I really like Driven. Sure you have the odd Ferrari review now and again (probably not as often as you’d like) but you aren’t opposed to testing cars that aren’t flashy and you don’t compare everything to something built in Bavaria. Unlike others, you are able to look at a vehicle and when you drive it, you tend to base your thoughts and opinions on how well the car fulfills its mission and by what a person considering such a vehicle might want it to do for them.

        Thats the kind of info I value when looking for information, and I totally agree that a buyer absolutely needs to look at at least 3-4 different vehicles and test them all in order to make sure they’re making the right choice for them.

        So in short, burn rubber in your sports car reviews by all means … just be sure to get me those TP numbers for the new Santa Fe when you’ve got a chance! ;)

  6. Facepalm says:

    Tom, I’m hoping this question doesn’t sound too dumb, but what’s the difference between the Sante Fe Sport and the Tuscon? Aren’t they both roughly the same size? Or is the Tuscon slightly smaller? It looks a bit shorter in height at certain angles.
    Loving the car’s copper/dark orange color, haha.

  7. axesd says:

    Wow, I am surprised that you actually review on the NEW Santa Fe! That will definitely help view counts for you on YouTube! Is the new Honda Accord and the new Ford Fusion on your list?

    Sir, keep up the great work. I’ve been following you for at least a year already and did saw all of your videos. One of the few great car reviewers on the Internet.

    • TV says:

      I was not invited to the Ford and Honda events so I have to wait for press cars to show up in Seattle. Could be a few months. No one is more frustrated than me.

      • Facepalm says:

        Personally I prefer press cars over the events… largely because you often can’t do the TP Test, Evil Twin, etc., when out of town. Plus you get to keep the press car for a week, right? As opposed to the one or two days spent at the events?

        Nice review as always, Tom. Hope you receive the Accord and Fusion sooner rather than later!

        • TV says:

          Both have their pluses. Having a car for a week gives an idea of the subtle aspects of the car. The advantage of the press events is access to engineers and marketing people so I get a more complete idea of the car. One of these days I’m going to show up at an event and they’re going to have a dozen packs of Costco TP…

          • augaug says:

            I always prefer when we get more of you, and less of the “marketing guy”. They tell us the spin, you tell us the facts as you see them. Engineering tidbits are interesting, but it often comes across as a sales pitch for the car. Some are better than others, and I’m not telling you to change what you do, but I agree, I prefer the reviews where you have the car for the week, and we get more information from you, as opposed to the information from the people whose job it is to sell the car.

            • TV says:

              I’ll continue to do both. From a production standpoint it gives the story some pacing and less of me blathering on and on. I try to choose sound bites that have actual information in them and not just marketing hype. Also, I like showing you folks the people we auto writers deal with and a little bit of what the event is like. I understand it’s the information that’s important and I’ll continue to provide that (and my opinions of course).

              • Facepalm says:

                While I prefer the press cars, I do still like the events as well. Your Mudfest videos are some of my favorites. Can’t wait till it (Mudfest) rolls around again and you make another video. It always looks like so much fun.

  8. bnguyen says:

    The wife and I have been looking into getting a bigger vehicle for that day when we start our family. I’m glad there was a mention of the bigger Santa Fe with the 3 row seating. Can’t wait for a review on that, because the other two vehicles you mentioned were the other choices we were looking into the near future.

    On a side note, you forgot to mention CR-V as one of the competitors. (Unless I didn’t pay attention) How would you think it stacks up against the competition so far based on your test/drive? Would this be a vehicle that would probably take a lot of the sales from the other manufacturers like the Optima and Genesis?

    As always, love the reviews.

    • TV says:

      I didn’t mention CR-V since it’s a bit smaller than Santa Fe. Hyundai believes the real competition is RAV4, Edge, Equinox and Murano. I’d agree.

      Not sure that Genesis took much market share from anyone. Sonata and Optima though are home runs. I have to believe the two Santa Fe models will do very well in the market. Seems Hyundai is limited most by manufacturing capacity these days.