Any Guesses To What The Toyota Furia Is?

Toyota will drop the Furia concept on us at the Detroit show this week. So, what do you think it’s going to be?  The new Corolla? A new hybrid?  Because of the aggressive name, my hope is that it’s a sport sedan based on the FR-S / BRZ platform. I’m willing to bet it’s just a way to position the Corolla as a hipper car this time around.  And really, anything will be more exciting that the current Corolla…  Weigh in below!


  1. Jack in Jax says:

    The 2012 Corolla I drove recently had a cheap feel and cheap appearance. It boggles the mind they sold 290,000 of them this past year. That’s pretty close to category leader Civic…but then, Civic was a mess as well. As Autoweek said (and the rest of the automotive world no doubt agrees), ” In fact, [Toyota's] boring-but-reliable reputation has served it for decades and helped it once again take the No. 1 sales spot.”

    So now we have a concept car roll-out. No specs offered, no clarity (that I can find) about how much of/what portion of the design language will make it into production. Really…is this actually supposed to mean anything to most of us?


  2. Steve says:

    Nice promo for the car. I’ve noticed some of their newer models are starting to show hints that creativity in design is starting to show up at Toyota. Finally! I understand the guy in charge is kind of a car nut like the rest of us and appreciates good handling, performance and elegant design as much as we do. I suspect there’s some recognition there of what Peter Schreyer has done not only at Audi (TT) but at Kia, where he now reigns as supreme commander. I think Toyota might have missed their chance to bring him on as chief designer for their new models. Better luck next time.

    Kia and Hyundai have new designs that are taking the market by storm and Toyota’s conservative designs are getting long in the tooth for a lot of their potential buyers. I think that Toyota has realized this and is now taking steps to bring their car design language into the 21st century. Huzzah Toyota!

    I personally am looking forward to seeing some new design coming out of Toyota. I’ve test driven a few Toyotas recently and was impressed by the assembly and fit and finish quality, even if not all the materials, and they were all amazingly quiet once under way. Plenty of power, pretty good (not perfect) ergonomics and acceptable comfort. I’m 6’4″, so Toyotas aren’t really a good fit for me, but that’s me, not them. I was more than a little nonplussed by their overboosted steering, hyper sensitive accelerators and brakes and the overall “floaty” ride quality. In the Rav4 I never got over 28 miles an hour on my test drive because that’s where I started to feel like I wasn’t the one driving any more. And I didn’t want to damage the car while it was in my care.

    From your review of the new Avalon, it looks like they are starting to fix that. I’m not big on the new look of the front end but the rest of the car looks very nice and is an excellent first try. The front of the car looks to me for all the world like a Botox in the kisser experiment gone badly wrong. But then, considering their target market, they might be on to something there. Time will tell.

    I would like to encourage Toyota to stretch their design muscles a little now and again as they’ll tend to tense up and cramp if you don’t use them every so often. We tend to forget as time goes by that every company starts small and the successful ones grow. I remember a time when Honda and Toyota cars were not considered beautiful or even plain. They were pretty much just ugly. But they stuck with it and built their reputation for good design and quality the old fashioned way-they earned it. I’m looking forward to seeing them continue to grow in new, more elegant and interesting directions as time passes and this concept shows they not only have the vision to go there, but the capacity to bring it to reality. Good luck Toyota!

  3. Steve says:

    Nice promo for the car. I’ve noticed some of the newer models from Toyota are starting to show hints that creativity in design is starting to show up

  4. hiptech says:

    I get the heavy rock music, the quick scene cuts and fast moving visuals, I even like some elements of the design but… message to Toyota, given your recent past issues with “unintended acceleration” wouldn’t it be a good idea to omit the “fire balls!?”

  5. Facepalm says:

    To me, it looks about the size of a Corolla or another compact sedan in that last frame depicting the shape of the car.

    Is it something other than a Corolla? I figure a sporty RWD car would be more dynamic looking/shaped like the FR-S (and Toyota has their own version of it elsewhere). Plus there could be the chance that it could take sales away from the FR-S and BRZ if it was a sporty RWD car.
    It being a hybrid would also be a head-scratcher since the Prius lineup is expanding and is its own thing. Maybe it’s a higher trim, performance-oriented Corolla variant. The wheels, spoiler, and faux carbon-fiber panels sort of point to a S trim, in my opinion.
    So yeah, basically, I’m having a hard time wondering what else it could be other than the next Corolla. The new Corolla has been spotted driving around with camo for a little while now, so it probably won’t be long until it’s unveiled. Revealing it now seems like a decent time. I wouldn’t be surprised if it carried the Camry’s face (which is being fit onto everything now…), but, like the Avalon, it seems like it’s going to be a change of pace from the previous/current gen.

    The yellow portion of the taillight is a really cool touch. Heck, the taillights are just cool in general.

    • jshaw says:

      Well, the FR-S/BRZ is also sold as the GT-86, a reference to the AE86 Corolla, a RWD version of the normal Corolla (back when Toyota still had FWD economy and RWD performance variants of the Corolla, at the same time). Heck, the fender vents have little, “86″ badges on them.

      Though, it is still Toyota, so I’m not letting my hopes up.

      • Facepalm says:

        Yes, the GT-86 was the car/name I had in mind, thanks. I think the “86″ badges are a neat, nostalgic touch.

        What I also meant to include regarding the Furia possibly being the Corolla S trim was that perhaps Toyota is doing more to differentiate the S trim from the other, less-sporty trims. Right now Corollas get slightly different wheels, a spoiler, a slightly different grille, a couple “S” badges, a chrome exhaust tip, and maybe, just maybe, a slightly stiffened suspension (although I am not sure about the last two… Southern Californians love to add stuff like exhaust tips to their cars, though). Overall, it’s not a significant departure from the standard Corolla. If the Furia was noticeably different from other Corolla trims I think that’d be really neat.
        As the owner of an SES Ford Focus (2010 model, so it has the “dark chrome” grille and darker looking taillights) that also has sportier looks and a slightly stiffer suspension to differentiate it from other trims, I wholeheartedly approve of brands featuring sportier trims for their compacts and having those trims LOOK and FEEL sportier. Featuring a higher output engine like what Kia and Mazda offers (for their Forte and Mazda3 models, respectively) also helps.

        I’ve never really been a fan of Toyota (I always joke “you can’t spell “Toyota” without “toy”"), and the 2012 Camry didn’t do much for me, and neither does the new RAV4, but the 2013 Avalon was such a departure in terms of looks that I’m hoping Toyota is willing to take more chances. The Avalon also drives much better than it used to, from what I’ve read. That, plus Akio Toyoda is always, always, always stressing how he wants to make Toyota’s future vehicles much more appealing and enjoyable and beyond “just transportation.” While I’m not interested in buying a future Toyota, I personally would like to see his vision come true. It’d add some excitement to the field.

        And finally, I’m really hoping the next Corolla features a six-speed manual or a six-speed automatic. It’s long overdue. I’m glad Toyota at least added a cog to the RAV4′s transmission (was also long overdue).